Off the field he is considered a gay icon. He often speaks favourably of his gay following, ousted David Beckham as Gay Times’ sports personality of the year in 2008, and came second as their sexiest man of the year. Among other Ben Cohen merchandise, he has released calenders since 2009 in which he is often shirtless. Ben appeared in Attitude’s September 2009 issue.
In 2010, Ben Cohen donated a signed jockstrap to support GMFA, a British charity addressing gay men’s health issues, which was sold at auction at the Royal Vauxhall Tavern. He also featured on the front cover and in an interview section of GMFA’s printed FS Magazine in November 2010.
Cohen founded the Ben Cohen Stand Up Foundation to combat homophobia and bullying. Following his retirement he announced plans to focus on the Foundation.